Formation Works

An elegant, state-of-the-art workspace model, Formation Works, has been making waves in NI. When they came onboard as a client, it was an exciting time, as I took the role of team lead. I carved out a pivotal integrated strategy across creative, social and OOH, managing a team of five across marketing, design and content. Together, we pioneered their first campaign, ‘Designed for the Future’ - a statement that the global ambition usually associated with cities across the water was already here, creating a world-class space for NI’s founders to build what’s next.