Irish Bar in Melbourne CBD

I arrived in Australia on 22nd February 2026. On 17th March 2026 (aka 'opening day', aka St Patrick's Day), 1700 people walked through the door of a new Irish pub in the CBD. All through the power of an idea, my phone, and an a couple of organic launch videos which amassed over 400k views (with zero costs). The hype was real, so much so that The Age got in touch and wrote about our opening.

Not to mention I also Irish danced on stage. But that's a story for another day.

Since then, I have been in charge of all the marketing and creative for this venue. Organic social, paid social, design, content creation, creative direction on shoots, community management and ideas ideas ideas. The works. And it's been a blast.